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Services
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| Customer Profiling |
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Customer Profiling is the process of using relevant and available information to describe the characteristics of a group of customers and to identify their discriminat.. |
| Ethnic Marketing |
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Why Ethnic Marketing?
What are the differences in automobile ownership between French Canadians and German Canadians?
French are 40% more likely than Germans to ow.. |
| Trade Area Analysis |
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A trade area is the geographic area from which a store draws its customers. A retailer must constantly monitor changes in the population and the competition surrounding the st.. |
| Customer Segmentation |
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In a consumer society, behaviour of the mainstream consumers is driven by leaders. If the leaders appreciate and value a product/service, their behaviour and attitude wi.. |
| Predictive Modeling |
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Predictive Modeling is a process using known data to predict unknown consumer behavior. This process is made up of classification and/or estimation.
Classification: By exa.. |
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