Household Financial Patterns is a national database about consumers' behaviours toward financial products and services. In Household Financial Patterns you will find for each residential 6-digit postal code propensity scores of consumers banking with major financial institutions (RBC, TD, CIBC, ...), their usage patterns of credit cards, purchasing propensity of insurance products, estimates of investments, assets and liabilities and their major expenses on child, home and vehicle, ... . It also includes household income and major sources of income. For example, with the Household Financial Patterns you can identify neighborhoods where consumers who are more likely to maximize their RRSP contribution, or have 3 or more credit card and pay off balance every month. You will be able to evaluate their potential to your business. You will gain in-depth knowledge about how your customers like to trust their financial matters with you and how you can compete more effectively at the market place.

This database is available for all residential 6-digit postal codes and can be customized for all geographies. It is based on the comprehensive Return-To-Sample Survey from Bureau of Broadcast and Measurement (BBM RTS). This survey is conducted twice a year with over 64,000 responders representing all markets across Canada.

Data mining the BBM RTS survey helped us find patterns and key drivers among consumers' financial behaviours. Combining the long term predictors like income and education, family and culture, life stage and lifestyle with consumers' preference on convenience, security, attitudes and geographic data, we developed predictive models and derived propensity of consumers' financial behaviours.

Please contact us to find out how our data and analytic service can help your business.