EasyMarketing™ is a consumer intelligence software for marketers to understand customers better, identify prospects more precise and reach them more effective. This is optimized through the processes: Customer Profiling, Prospect Targeting and Flyer Distributing.
Using EasyMarketing™ you can perform trade area and competitive analysis, quantify key attributes of your best customers and use them as the benchmark to find better prospects among your prospect list, at 6-digit postal code, census or custom geographic levels, and optimize your mail/flyer distributions.
EasyMarketing™ comes with demographic, household spending and consumer lifestyle data, customized for your industry. It has a module for customer profiling, a module for targeting and a module for ranking reports for mail/flyer distributions. You can also map the best customers and prospects.
The module EasyProfiling is a powerful and easy-to-use tool for:
- Creating customer profiles;
- Performing trade area analyses;
- Deriving market potentials;
- Targeting markets.
We custom demographic, lifestyle, household spending and consumer response data into EasyProfiling Software to meet your specific requirements and avoid overloading unneccessary data.
Benefits:
Customer profiling is the foundation for customer-centric marketing. EasyProfiling enables quick and comprehensive answers to the questions:
- Who are my customers?
- Who are the most/least valuable customers?
- What are the discriminators of the best customers?
- What products are purchased together and by what kinds of customers?
- How loyal are the customers?
- What are the key factors driving customers to the competitors?
Customer profiling through EasyProfiling reveals business/marketing insights:
- Where are the best business opportunities?
- How do I best address customer needs?
- How and when should I customize solutions & promotions?
- What is the potential of each of my store?
- What is the best route for flyer distribution?
Applying key attributes in the customer profiling to the Targeting Module you can:
- Prospect by postal, census and custom geography;
- Select by demographic, lifestyle, spending and custom data;
- Predictive modeling with lifestyle, demographic and spending data.
Distributing:
Once you determine the targets EasyMarketing provides you ranking and shipping reports to reach them via the most appropriate channels:
- 6-Digit Postal Codes;
- Forward Sortation Areas (FSA);
- Postal Walks;
- Dissemination Areas (DA);
- Census Tracts (CT);
- Custom Zones/Routes.
Data Sources:
CanaCode™: A two-tier lifestyle cluster system at the 6-digit postal code level across Canada. A 6-digit postal code in an urban area may indicate a specific city block-face (one side of a street between two intersecting streets), a single building or, in some cases, a large-volume mail receiver, or a specific rural community in rural areas. It constitutes one of the smallest and most natural geographic units with sustainable, sufficient and easily accessible information sources.
SuperDemographics™ from Manifold: A national database of current year estimates of population statisitcs at the 6-digit postal code level. It includes 18 categories and 1,500 variables, e.g., population, age, household, family, employment, dwelling, income, education, occupation, labor force activities, visible minorities and so on.
Household Spending Patterns from Manifold: A national database at the 6-digit postal code geographic level. It provides current year estimates of household expenditure on food, clothing, shelter, transportation, recreation and many other aspects of life. Household expenditures on consumer goods and services are key indicators in estimating consumer purchase behavior. |
