Daytime Market is a national database at the six-digit postal code level and is available for all geographic levels. It provides current year estimates of the daytime population for business and residential postal codes. In addition to the total population, Daytime Market covers the working population, students, children, seniors and other population staying at home during the day. Business postal codes are flagged.
| |
| 742,865 |
| 20 |
| 2008 |
| Six-digit postal code |
| Annually |
| National |
Benefits: Daytime Market will help you tap more effectively into the dynamic daytime consumers:
- To gain more customers from the working population in the neighborhood;
- To meet the needs of people staying at home and students going to school;
- To allocate resources and stocks to meet the demand of different consumer groups present in the different time periods, by understanding their occupation, demographics and consumer behavior patterns.
Data Sources:
Statistics Canada*, Citizenship and Immigration Canada, Health Canada, Canada Postal Corporation, and Manifold proprietary databases.
*No confidential information about an individual, family, household, organization or business has been obtained from Statistics Canada. |
