EthnoMarket is a national database of the current year estimates of demographics and household spending patterns of the Chinese, South Asian, Italian and Portuguese communities in Canada. It is available for all Census geographies. This database includes total population and households of the community, its sub-culture, e.g. Mandarin and Cantonese speaking Chinese, South Asian from India, Pakistan and Sri Lanka, household income, immigration period, generation status, age group and lifestyle cluster, as well as over 100 household spending attributes, e.g.,

EthnoMarket is available as separate databases for each of the four communities: Chinese, South Asian, Italian and Portuguese. With EthnoMarket you can identify geographic distribution of the ethnic communities, estimate their market sizes and spending potentials.