Household Spending Pattern is a national database at the 6-digit postal code geographic level. It provides current year estimates of household expenditure on food, clothing, shelter, transportation, recreation, education and so on. A postal code in an urban area may indicate a specific city block-face (one side of a street between two intersecting streets), a single building or, in some cases, a large-volume mail receiver, or a specific rural community in rural areas. It constitutes one of the smallest and most natural geographic units with sustainable, sufficient and easily accessible information sources. The addressable feature of a postal code makes it a unique geographic reference for describing consumer spending patterns.
 

Why Choose Household Spending Pattern?

Household expenditures for consumer goods and services are key indicators in estimating consumer purchase behavior. For example, Household Spending Pattern can help financial institutions to understand the right combination of services and messages that will address the needs of various groups of homeowners. Furthermore, it provides insightful knowledge on how spending patterns relate to the demographic attributes of consumers, e.g., age, income, education and other household operation and expenditures.
 

Powered with such detailed and national-wide information on share of household expenditure from Manifold, marketers can differentiate customers' values and needs, target best prospects, uncover up-sell and cross-sell opportunities, examine market sizes at all geographic levels from postal code to national, grow market share and meet market demands.