- Why Ethnic Marketing?
- What are the differences in automobile ownership between French Canadians and German Canadians?
- French are 40% more likely than Germans to own an Asian automobile;
- Germans are 25% more likely than French to own a European automobile.
- What are the home ownership differences between Russian Canadians and Portuguese Canadians?
- Russians are 23% more likely than Portuguese to be homeowners.
- Where does the Italian population live in Toronto?
EthnoMarket is a national database that provides current year estimates of ethnic group distributions at the postal code level. A postal code in urban areas may consist of a specific city block-face (one side of a street between two intersecting streets), a single building or, in some cases, a large-volume mail receiver, or a specific rural community in rural areas. It constitutes a small and natural geographic level, and thus provides more relevant groupings of consumer households.
The database provides variables, such as the percent distribution of households and their spending patterns. It is available for the Chinese, South Asian, Italian and Portuguese ethnic communities. EthnoMarket can help you identify the ethnic market potential across Canada for any given trade areas, see sample report for Chinese market size (grocery and household equipment) in Canada in the year 2005.
Manifold updates the database annually.
Data Sources:
Statistics Canada*, Citizenship and Immigration Canada, Health Canada, Canada Postal Corporation, and Manifold proprietary databases.
*No confidential information about an individual, family, household, organization or business has been obtained from Statistics Canada. |
