Estimates & Projections is a national micro-marketing database. It provides current year estimates and year 2014 and 2019 projections for the key demographic information: population, household, family, household by size and by type, income by population, by household and family, and changes in population, household, family, and other 200 attributes.
We custom also annual projections.
| Key Attributes |
|
| Records |
751,030 |
| Variables |
280 |
| Currency |
2009 |
| Geography |
Six-digit postal code |
| Updates |
Annually |
| Coverage |
National |
Benefits: Using the Estimates & Projections Database,
you can identify the market potential and trends to proactively meet consumers' needs/desires
and tailor your products/services to their lifestyles. For example, large households tend to
have a longer purchasing cycle. Knowing the household size and the pace of population growth
in the trade area, retailers in clothing, food, furniture, automobiles, travel and other businesses,
can act precisely to execute effective marketing.
Another example is strategic planning for many home care and senior care businesses based on projections of senior population
as their growth in some areas outpaces drastically the general population growth.
Data Sources:
Statistics Canada*, Citizenship and Immigration Canada, Health Canada, Canada Post Corporation, and Manifold proprietary databases.
*No confidential information about an individual, family, household, organization or business has been obtained from Statistics Canada.
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