Estimates & Projections is a national micro-marketing database. It provides current year estimates and year 2008 and 2013 projections for core demographic information: population, household, family, household by size and by type, income by population, by household and family, and changes in population, household, family, and so on.
| Key Attributes |
|
| Records |
742,865 |
| Variables |
280 |
| Currency |
2008 |
| Geography |
Six-digit postal code |
| Updates |
Annually |
| Coverage |
National |
Benefits: Using the Estimates & Projections Database, you can identify the market potential and trends to proactively meet consumers' needs/desires and tailor your products/services to their lifestyles. For example, large households tend to have a longer purchasing cycle. Knowing the household size and the pace of population growth in the trade area, retailers in clothing, food, furniture, automobiles, travel and other businesses, can act precisely to execute effective marketing.
Data Sources:
Statistics Canada*, Citizenship and Immigration Canada, Health Canada, Canada Postal Corporation, and Manifold proprietary databases.
*No confidential information about an individual, family, household, organization or business has been obtained from Statistics Canada. |
