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BBM RTS: Return-To-Sample Survey from Bureau of Broadcast and Measurement
The Return-To-Sample Diary Survey from the Bureau of Broadcast and Measurement (BBM RTS) is a national survey with studies in 12 Canadian major markets. It is the largest syndicated consumer study ever offered to Canadian marketers. The survey is stratified by geography and demographics. It is conducted twice a year. Sample sizes of past surveys are over 63,000. The more recent release was May 2009. There are over 70 questionnaire pages covering every major consumer category.
BBM RTS can help you
- Find out what media mix is optimal to reach your customers, and how to reach your competitors' customers as well;
- Gain insight into where your customers live, who they are, who buys from you and who buys from your competitors, what they buy, how much they spend, where they travel on business and vacation and what they do in their leisure time.
RTS has hundreds of product and service categories, retail outlets and restaurants, national brands and local markets. In most categories you will find multiple questions about usages and shopping habits. In addition, there are wealth of attitude and psychographic data. The following are examples of categories provided by BBM RTS.
MEDIA
- Community newspaper reach and reading habits
- Daily newspaper reach and reading habits
- Internet reach and usage
- Magazines/publications reach and reading habits
- Radio - listening habits
- Radio format reach ¨C weekly and daily
- Radio station reach ¨C weekly and daily
- Radio, television, daily paper, community paper, internet - time spent for each
- Television/cable - programs
- Television/cable - reach
- Television/cable - specialty channels
- Television/cable - VCR taping
- Television/cable - viewing habits
- Magazine readership
Store Shopping: Frequency and Spending
- Grocery Stores
- Convenience Stores
- Drug Stores
- Carpet/Floor Covering Stores
- Department/Warehouse Stores
- Clothing Stores
- Book Stores
- Furniture/Appliance Stores
- Florists/Flower Shops
- Home Improvement Stores
- Window and Door Stores
- Jewellery Stores
- Photo/Digital Finishing and Camera Stores
- Optical Stores
- Stereo/Video/Computer Stores
- Office (Stationery) Supply Stores
- Shoe Stores
- Sporting Goods and Shoe Stores
- Toy/Game/Learning Stores
- Pet Stores/Pet Supply Stores
Shopping and Restaurants: Frequency and Spending
- Store Types
- Malls
- Fast Food
- Coffee/Bagel/Donut/Muffins Restaurants
- Restaurants
- Restaurant Type
- Bars/Night Clubs
- Video Rentals
- Optical/Eyewear Spending
- Lotteries/Casinos
- Flyer usage
Packaged Goods
- Beverages
- Candies, Snacks and Breakfast Foods
- Personal Care
- Cosmetics & Women's Products (Women Only)
- Foods Used in Household
- Pet Food
Leisure Activities
- Local Attractions Attended
- Concerts
- Theatre
- Consumer Shows
- General Leisure Activities
- Education
- Job Search
- Dating
- Life Events
- Sports Activities & Events
Telephone Services
- Long Distance Call
- Wireless
- Service Providers
- Internet
- Type of connection
- Usage
- Online Shopping - over 20 retail categories including on-line dating
Computer Hardware, Software and Accessories
Automotive
- Auto service clubs
- Purchasing/leasing plans
- Vehicle driven by make and type
- Aftermarket - car rental used
- Aftermarket - dealerships shopped
- Aftermarket - gas stations used
- Aftermarket ¨C maintenance and service
Travel
- Local Travel
- Overseas Travel
- Agencies used
- Cruise lines and package vacations
- Ferry usage and purpose (Victoria only)
- Personal & business, airlines used
- Transportation
- Vacation destinations
- Vacation spending
Home Improvement/Maintenance
- Type of Home Renovation
- Home Improvement Stores
- Spending on Home Renovation
- The Energy Conserving Components
Financial Services
- Banking
- Credit Card Usage
- Investment and Insurance
Work - Commuting & Decision Making
- Business purchase decisions
- Business travel
- Commuting
- Home based business
- Home office
Psychographics
- Lifestyles
- Products
Please contact us to find out how our data and analytic service can help your business.
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