Age 21-30 or 65+, they live in Quebec and New Brunswick, rent, are mostly one-parent households, divorced, single or widowed. Income $43,800, home value $205.300, renting, household size 2.15, they work in primary industries. Many are part time workers, unemployed or retired and work at home or by bike. They read about fashion, relationships, and mystery, and spend on cosmetics. Average in sports, but slightly more in hunting.
Purchasing Big Ticket Items: Below average consumption, but more likely than Canadian average to purchase home air-conditioning, car alarm/security system and motor home.
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Newly arrived from Africa, Asia, E. Europe, S. America, they work in blue-collar jobs well below their levels and live in Ontario, especially Toronto, Manitoba, Saskatchewan, and New Brunswick. Income $43,300, home value $223,600, rented, and household size 2.33. They are young 25-34 or 65+, with children under 6. They move frequently and read a lot. Less resource for sports.
Purchasing Big Ticket Items: Limited consumption, but more likely than Canadian average to purchase digital radio (receives CD quality DAB broadcast), and personal watercraft.
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They tend to be in the Maritimes and B.C. Income $39,700, home value $189,400, renting, and household size 1.93, 46% of them are one-person households. Yet they send money to help persons outside Canada. They work in the social sciences and primary industries and move frequently also. They read of fashion, science fiction and romance, go hunting, and plan towards buying a home.
Purchasing Big Ticket Items: Hardly any consumption on big items except a few of them, those who live on the coasts, may be interested in sail boat.
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