Rural households with large share of Francophones, in Quebec, Maritimes, Manitoba, and Saskatchewan. Income $55,700, home value $220,100, household size 2.58. They spend more than average on house, gardening, buses, medicine and bingo. They give 50% above average to others living outside Canada. They work at home, in the trades, and in industries. They hunt and fish more than average.
Purchasing Big Ticket Items: More likely than the Canadian average to purchase hot tub/spa, snowmobile, pool (above or in-ground), satellite dish, camping trailer, power boat (excl personal watercraft), tires and water cooler/water delivery service.
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Rural, of European ancestry, they work in the trades, transportation, on equipment, mining, farming, fishing and forestry. Income $50,600, home value $185,600, household size 2.57. They live old and young together in old large houses, giving a lot to others and the church. They bingo, hunt and fish. Many are farmers in Maritimes, Manitoba and Saskatchewan.
Purchasing Big Ticket Items: More likely than the Canadian average to purchase snowmobile, boat, satellite dish, camping trailer, motor home and motorcycle, water cooler/water delivery service, tires, pool (above or in-ground), fireplace, vacuum cleaners, photo printer, home exercise equipment.
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Seniors and young professionals without kids, they have income $50,000, home value $263,000 (rent) and household size of 2.21. High shares of females, immigrants, singles, and divorcees, they work in social sciences, art, culture, recreation, sports, sales and services. They live in Canada's large cities and have disposable income. They travel more and own vacation properties, and donate to charities. They read history, relationships, world news and politics. Average in sports.
Purchasing Big Ticket Items: The dwelling type and lifestyle of consumers in this segment refrain themself in purchase of motor home, personal watercraft, pool, power boat, hot tub/spa, camping trailer, ski/snowboard equipment, sail boat, motorcycle, snowmobile, satellite dish, water cooler/water delivery service, fireplace and home exercise equipment.
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