Middle class households in busy life-stage. Income ($62,500) and home value ($276,800) are almost average. Household size is 2.66. 33% are French and they tend to be in the trades. Suburban dwellers, with children under 14, they spend mainly on mortgage, healthcare, childcare, public transportation, and cosmetics. In their precious leisure time, they read about relationships, interior decorating, work on organic gardening and woodworking. Occasionally they ski.
Purchasing Big Ticket Items: More likely than the Canadian average to purchase personal watercraft, motor home, snowmobile, camping trailer, pool, motorcycle and water cooler/water delivery service.
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Working urban families in Vancouver or rural areas in the Maritimes, they are likely Chinese, Korean, Portuguese and Spanish. Income of $59,600 and home value of $328,300, they live in mobile homes or semi-detached houses with 2.56 in household size. Education: High school or community college. They work in the trades, agriculture, engineering, applied sciences, transportation, primary, processing and manufacturing. They support relatives, read about natural health and romance. They do home renovation, some hunting and fishing.
Purchasing Big Ticket Items: More likely than the Canadian average to purchase motor home and motorcycle.
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Anglophones in small towns, in the Atlantic, Prairie, and BC provinces, they tend to work in sales, service, the trades and transportation, many without a work place. Income $58,700, home value $254,500, household size 2.61. They spend more on water, fuel, hydro, telephone, child care, and car expenses, driving to work. 14% more than average share are one-parent households. They enjoy home improvement, gardening, playing bingo and the lotteries, and reading history and the Bible. Average on sports, less skiing.
Purchasing Big Ticket Items: More likely than the Canadian average to purchase water cooler/water delivery service, satellite dish, car stereo, pool (above or in-ground) and camping trailer.
Profile report ...