Top lifestyle, in management, the social sciences, education, government and as business owners (2X average). Average income: $179,700; home value* $765,000. Average maintainers' age, 50, household size 3.09. 82% are English speaking, preferring Toronto, Calgary and Ottawa. With more than 15 years of education, they spend 4X average on education and investments. They travel, golf, ski and play soccer 3 times more than average. They have worldly reading habits.
Purchasing Big Ticket Items: More likely than Canadian average to purchase ski/snowboard equipment, sail boat, golf equipment, power boat, giftware, HDTV/iPod, satellite radio, fireplace, hot tub/spa, home exercise equipment.
*Home value is consumer self-reported assessment. It can be 10%~20% below the current market value.
Profile report ...

These are managers and professionals with degrees in science and engineering. Average income: $107,100: live in relatively new houses average value at $470,200. Average maintainers' age is 48.7, household size 2.92. 77% are English speaking, 10% French and 78% live in urban Ontario, Quebec and Alberta. They spend 2.6X average on Education, 2X average on computer items. They travel 2X the average, golf, ski and play soccer. They read about business, finance, science fiction, sport and news and they try gourmet and healthy cooking.
Purchasing Big Ticket Items: More likely than Canadian average to purchase sail boat, ski/snowboard equipment, motor home, fireplace, hot tub/spa.
Profile report ...

Well established. 39% are immigrants. 34% are visible minorities (29% Asians, 6% Blacks and Caribbean). 15% Southern European (Italian/Portuguese/Greek). Average income $97,100, home value $498,700. Age spread out with the large household size 3.25. Educated, they work in business/finance administration, management, the applied sciences, engineering, manufacturing and the utilities. They travel internationally 2X average, cook, play soccer, and read about business, finance, fashion, healthcare, sports and news.
Purchasing Big Ticket Items: More likely than Canadian average to purchase sail/power boat, personal watercraft, motor home, electronic organizer/PDA, digital radio, motorcycle, cellular telephone/PCS, portable MP3 player/digital music player (Eg. iPod).
Profile report ...