Top lifestyle, in management, the social sciences, education, government and as business owners (2X average). Average income: $156,000; home value* $389,000. Average maintainers' age, 50, household size 3.05. 73% are English speaking, preferring Toronto, Calgary and Ottawa. With more than 15 years of education, they spend 4X average on education and investments. They travel, golf, ski and play soccer 3 times more than average. They have worldly reading habits. *Home value is consumer self-reported. It can be 30%~40% below the current market value.
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These are managers and professionals with degrees in science and engineering. Average income: $101,000: live in relatively new houses average value at $246,900. Average maintainers' age is 48.7, household size 3.01. 69% are English speaking, 12% French and 80% live in urban Ontario, Quebec and Alberta. They spend 2.6X average on Education, 2X average on computer items. They travel 2X the average, golf, ski and play soccer. They read about business, finance, science fiction, sport and news and they try gourmet and healthy cooking.
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Well established. 40% are immigrants. 38% are visible minorities (30% Asians, 8% Blacks and Caribbean). 9% Italian/Portuguese. Average income $89,000, home value $282,600. Age spread out with the large household size 3.27. Educated, they work in business/finance administration, management, the applied sciences, engineering, manufacturing and the utilities. They travel internationally 2X average, cook, play soccer, and read about business, finance, fashion, healthcare, sports and news.
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